Agency: CLV


"Books" is the campaign to present the I Encuentro de los Mares, a special and unique event, which will take place between Malaga and Cádiz from June 16 to 19. This congress is a multidisciplinary four-day adventure. The nautical chart transports us from the Mediterranean to the Atlantic in a journey that goes beyond what is a gastronomic congress.
Encuentro de las Mares links gastronomy with science and the fishing sector, the objective of the defender of the culture of the sea, the debate on the responsible exploitation of marine resources, the knowledge of the first hand the concerns and experiences of those who they have professionally at sea their work center and, of course, listen to some of the best chefs linked to the world of the sea. In this first edition, Italy is the guest country and participant of its great chefs.
The congress will take place on the 16th and 17th in Málaga and Marbella and on the 18th and 19th in the province of Cádiz. Start with a popular activity in Pier 1 of the Port of Malaga where we will merge the espetos with the Basque broilers. The meeting and the cooking sessions, the Encounter of the Seas also offer the unique gastronomic proposals North and South: A four-handed menu for cooking the Malaga-born José Carlos García and the Cantabrian Sergio Bastardo and another at El lago de Marbella, hand From the Andalusian Juan José Carmona and the Galician Javier Olleros. In addition, you can see the cruise through this sea of Michelin stars in Aponiente, in an exclusive and very special dinner with Ángel León.
Creativity, with Ángel León as protagonist, launches a message that vindicates the theme "Do it" in front of the "Read it", the "do" versus the "read".
All this with a single objective: to awaken the social conscience about the importance of the sea in our lives and the responsibility to make sensible use of its resources.

This professional campaign titled 'Books' was published in Spain in June, 2019. It was created for the brand: Aponiente, by ad agency: CLV. This Integrated medium campaign is related to the Food industry and contains 7 media assets. It was submitted over 4 years ago.


Advertising Agency: CLV, Madrid, Spain
Executive Creative Directors: Fran López, Alfonso Velasco
Art Director: Fran López, Alfonso Velasco, Nuria Martín Gonzalez, Ángela Navarrete
Copywriter: Pedro Barrero, Marta Bernabé
Client Services Director: Ines Díaz-Casariego
Account Supervisor: María Navarrete
Account Executive: Sara Armero
Agency Studio: Paula Palomares
Production Company: Attic Films
Executive Producers: Rafa Endeiza, Paco Gallego
Directors: Antico, Carlos Mendoza
DOP: Adolfo Morales "Fofi"
Music Production: Sona k suena
Sound Studio: La Panadería
Photographer: Gonzalo Puertas

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