Bogotá Fashion Week is a program of the Bogotá Chamber of Commerce that aims to turn the city into a business and fashion capital of international stature; congregating multiple national and international actors to boost the creative talent of emerging and consolidated Colombian designers, strengthen their brands and expand their market.
We developed a series of posters with the idea of making the public feel the various materials and textures surrounding the manufacture of garments, leather goods and jewelry. For this we did a photo session with macro lenses that allowed us to capture the fibers, threads and layers that make up each of these garments; a deeper view of what design means.
In order to highlight the image without losing the meaning of the campaign, we integrated the titles and typographies into these textures, creating impressive posters because of their color and realism but at the same time communicating the information of the event and its themes.
This professional campaign titled 'Bogotá Fashion Week - BFW 2019, Conciliation and Arbitrat...' was published in Colombia in April, 2019. It was created for the brand: Cámara de Comercio de Bogotá, by ad agency: Silva Publicidad. This Print medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted almost 3 years ago.
Advertising Agency: Silva Publicidad, Bogotá, Colombia
Creative Director: Carlos Piñeros Serrano
Art Director: Carlos Arturo Sánchez
Graphic Designer: Rubén de Ávila
Copywriter: Walter Zuñiga
Photographer: Andrés Moreno, Adrian Prada
Post Production: Latina Studio