Every child knows why parents like BBR Bank so much! Because it’s BobroBank (like a “Bank of beavers” but simply in Russian). No, beavers are not living there but BBR name sounds like «бобер» (beaver). Therefore, everyone in the Bank is very fond of beavers and there was even created a book about them - "Bobropediya"! All moms and dads who come to the bank get a book as a gift for their children. (They can also read it by themselves if they like to). There's everything like in real life – beavers, poems and even an ATM!
This professional campaign titled 'Bobropediya' was published in Russia in January, 2015. It was created for the brand: BBR Bank, by ad agency: Great. This Direct medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: Great Advertising Group, Saint-Petersburg, Russia
Creative Director: Andrey Mordovtsev
Art Directors: Artem Kostukevich, Gennady Sukhov
Copywriters: Ivan Kvasov, Yuliya Podlipaeva
Illustrator: Artem Kostukevich