Terry's Chocolate Orange

Board of the Unsquare

Agency: BETC London


BETC London is supporting the launch of new Terry’s Chocolate Mint with an integrated campaign across TV, OOH, and Radio from 16th October.

Yes, you read that right. Terry’s Chocolate Orange, the iconic British brand, is launching its first major flavour innovation in years.

You may have tasted the White Chocolate Orange, enjoyed the mixed orangey textures of Segsations, and even the ever-so-posh Truffles.

But never before in history has the world seen a round Terry’s Chocolate Mint.

The campaign focuses the ‘Board of the Unsquare’: a collection of British characters as fun and quirky as a Chocolate Orange itself, debating potential new product innovations to tantalise the nation’s tastebuds.

The 20s Claymation launch film was shot by director Victor Haegelin and production company WIZZ.

This professional campaign titled 'Board of the Unsquare' was published in United Kingdom in October, 2023. It was created for the brand: Terry's Chocolate Orange, by ad agency: BETC London. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 6 months ago.


Brand: Terry’s Chocolate
Project: Introducing NPD, Mint
Film title: Board of the Unsquare
Client team:
International Marketing Director: Albane de la Neuville
Senior Marketing Manager: Lorene Decam
Brand Manager: Laura Greenhorn
Agency: BETC London
Executive Creative Director: Antoinette Beatson
Creative Director: Nadia Doherty
Designer: Justin Reich
Managing Partner: Andy Fraser
Senior Account Director: Shakira Connolly
Producers: Slim Trabelsi / Nazha Dahmani
Director: Victor Haegelin
Production: WIZZ
Sound: Virtual Sound


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