ADVERTISING

UNHCR

Blue tents

Agency: JWT

Description

Sunday June 20, it was World Refugee Day. To remember people of the sad situation millions of refugees live in we created an eye-catching stunt for the UN Refugee Agency. We transformed the main entrance of the national train station in the Grand Duchy of Luxembourg into a miniature refugee camp. 3,000 blue cards symbolized the "famous" blue tents. The main objective was to make people aware about the millions of refugees worldwide. By taking home this simple card or by becoming member of the UNHCR Facebook group, people showed they had a small thought left for all those refugees whose only home is a little blue tent.
This is the only home for millions of refugees. A little blue tent. Maybe the same as you take with you on vacation, or as the one you’re children play with in the garden. For millions of refugees it’s the only home they have. And most of the times they live in those tents for years, because they don’t have any choice. June 20 it’s World Refugee Day. Have a small thought for all those men, women and children in need, who lost their homes by war or violence. The more we think about their sad situation, the quicker we can wrap up their tents.

This professional campaign titled 'Blue tents' was published in Belgium in June, 2016. It was created for the brand: UNHCR, by ad agency: JWT. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 12 years ago.

Credits

Advertising Agency: JWT, Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Directors: Sebastien Verliefde, Cédric Minot
Copywriters: Jurgen Verbiest, Jean-Luc Walraff
Editor: François Chandelle

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