There's lots that brands can do with Augmented Reality, especially with Facebook's Spark AR platform. We leveraged the eye tracking module to create a truly unique experience where the user can change the color of the car with the Blink of their eyes! After they open the AR experience, they look into the camera and see the Mahindra XUV 300 rotating. Once they blink it changes the color of the car to showcase the different colors available.
This professional campaign titled 'Blink' was published in India in May, 2019. It was created for the brand: Mahindra, by ad agency: AliveNow. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: alivenow, India
Creative Director: Adhvith Dhuddu
Art Director: Nithin CA
Illustrator: Nithin CA, Mahadev C