https://www.behance.net/sahilsagvekar1
Description
Campaign Description:
This magazine ad campaign for Mahindra’s BE.6e Electric SUV blends smart design with subtle psychology. It explores how the discomfort of a misaligned object—like a tilted Mona Lisa—mirrors the feeling of an imperfect parking job. The ad speaks directly to people who value precision, control, and a seamless experience.
“This is a personal project to showcase concept development for Mahindra BE.6e”
Concept Insight:
“If a tilted frame makes you uncomfortable, imagine a crooked parking job.”
This visual metaphor highlights how Mahindra’s ADAS-powered Auto Park Assist ensures that every parking maneuver is executed with absolute precision—removing guesswork, stress, and imperfections.
ADAS Feature Highlight:
The Mahindra BE.6e comes equipped with Advanced Driver Assistance Systems (ADAS), including:
Auto Parking Assist
High-definition cameras
Precision steering assistance
Intelligent sensors
With just a touch of a button, the car glides effortlessly into any parking space—perfectly aligned, every time. This transforms parking from a stressful task into a smooth, intelligent experience.
This student campaign titled 'Imperfection ' was published in India in May, 2025. It was created for the brands: Mahindra and Mahindra Electric Origin SUVs, by ad school: J.K. Academy of Art & Design. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 5 media assets. It was submitted about 1 month ago by sahil sanjay sagvekar .
Credits
Advertising Agency (School):
J.K. Academy of Art and Design, Wadala, Mumbai, India
Production Company:
(Self-initiated student project)
Art Director:
Sahil Sagvekar
Copywriter:
Sahil Sagvekar
