Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating sensor and Bluetooth technology to alert blind swimmers at the precise moment they need to do a turn.
This professional campaign titled 'Blind cap' was published in Spain in May, 2016. It was created for the brand: Samsung, by ad agency: Cheil. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: Cheil Worldwide, Spain
Creative Director: Breno Cotta
Creative Art Director: Ana del Valle
Creative Copywriter: Mercedes Laso
Account Director: Sandra Pérez
Account executive: Asela Botella
Client Services Director: Yann Baudoin
Production company: Espada y Santacruz