ADVERTISING

Description

In order to promote photographer Lisa Petrole’s brand new website, we created a promotional piece using no photography at all. The entire three book series: 92 days of winter, A study of milk, and Albino doves on white were filled with nothing but blank, white pages. The rear cover contained the only relevant information—lisapetrole.com—transforming an otherwise useless mailer, into a useful notebook that its recipients might actually use.

This professional campaign titled 'Blank' was published in Canada in March, 2015. It was created for the brand: Lisa Petrole Photography, by ad agency: Sid Lee. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: Sid Lee, Toronto, Canada
Creative Directors: Jeff DaSilva, Tom Koukodimos
Art Director / Designer: Oliver Brooks
Copywriter: Mike Richardson

Terra Zoo

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.