In order to promote photographer Lisa Petrole’s brand new website, we created a promotional piece using no photography at all. The entire three book series: 92 days of winter, A study of milk, and Albino doves on white were filled with nothing but blank, white pages. The rear cover contained the only relevant information——transforming an otherwise useless mailer, into a useful notebook that its recipients might actually use.

This professional campaign titled 'Blank' was published in Canada in March, 2015. It was created for the brand: Lisa Petrole Photography, by ad agency: Sid Lee. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 9 years ago.


Advertising Agency: Sid Lee, Toronto, Canada
Creative Directors: Jeff DaSilva, Tom Koukodimos
Art Director / Designer: Oliver Brooks
Copywriter: Mike Richardson

Terra Zoo


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