Black Lines

Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH


Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, from classic recipes to more creative serves. Challenging deep-seated conventions in the drinks industry that suggest each cocktail must be handcrafted in front of the drinker, Black Lines has devised a groundbreaking method of delivering an exceptional – and consistent – serve on tap. Kuleen Khimasia, Co-Founder, Black Lines, says: “We want to shake up the category and introduce great cocktails to spaces where drinkers otherwise didn’t expect them to exist or where they couldn’t be executed well enough. “& SMITH delivered a powerful, more contemporary identity that mirrors the artistic and scientific innovation behind each serve, with the energy needed to revolutionise the cocktail industry and challenge drinkers’ preconceptions.”

This professional campaign titled 'Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH' was published in United Kingdom in November, 2019. It was created for the brand: Black Lines, . This Design medium campaign is related to the Alcoholic Drinks industry and contains 13 media assets. It was submitted about 4 years ago.


Advertising Agency: & SMITH, London, UK


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