Description
In a category where "stuffed crust" has become a commodity defined by mystery-brand cheese, Topper’s Pizza decided to lean into the power of a household name. By partnering with Black Diamond Cheestrings, Topper’s transformed a standard menu item into a premium differentiator, leveraging the instant trust and iconic "pull" of a Canadian favorite.
The campaign takes "Black Diamond" literally, following a spokesperson as he navigates a treacherous run with a delicious slice in hand. It’s a high-octane, humorous nod to the fact that while competitors are content with the status quo, Topper’s is willing to go to the extreme to deliver quality.
This professional campaign titled 'Black Diamond' was published in Canada in December, 2025. It was created for the brand: Topper's Pizza, by ad agency: Candybox. This Digital and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 hours ago by ECD: Craig Markou of Candybox.
Credits
Advertising Agency: Candybox, Canada
Production Company: Candybox Studios, Canada
Executive Creative Director: Craig Markou
Director: Aaron Robson
DP: Joel Powley
