Over the years, Burger King Brazil has voiced its support to promote and spread diversity across that country. Now, the burger chain has announced the roll-out of a campaign featuring employees as the protagonists in the fight for diversity: the BK PARADE.
Throughout the month of June (Pride Month), landmark locations in the city of São Paulo are providing a showcase for the photographs of those who are true symbols of pride on the Burger King premises and beyond. The activation is a tribute to the more than 2.700 employees who identify as LGBT+ in the field and in the office - and the entire community - who make BK one of the largest fast-food chains in the world.
This professional campaign titled '#BKParade' was published in Brazil in June, 2021. It was created for the brand: Burger King, by ad agency: David. This Outdoor medium campaign is related to the Food industry and contains 6 media assets. It was submitted over 1 year ago.
Advertising Agency: DAVID SP, Brazil
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
ECD: Edgard Gianesi, Renata Leão
Creative Director: Fabrício Pretto, Rogério Chaves
Creatives: Guto Merino, Luana Silva
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Gustavo Cyrillo
Producer: Fernanda Peixoto, Mônica Andrade, Ana Beatriz Duarte
Plannning: Daniela Bombonato, Carolina Silva, Cauê Martins, Giovana Damião, Angel Pinheiro
Media: Marcia Mendonça, Carolina Chadi, Felipe Braga, Renata Oliveira
Innovation: Toni Ferreira
Social Media: Lucas Patrício, Victor Goes
Data Intelligence: Mailson Dutra, Ana Veiga