Burger King


Agency: David


Over the years, Burger King Brazil has voiced its support to promote and spread diversity across that country. Now, the burger chain has announced the roll-out of a campaign featuring employees as the protagonists in the fight for diversity: the BK PARADE.
Throughout the month of June (Pride Month), landmark locations in the city of São Paulo are providing a showcase for the photographs of those who are true symbols of pride on the Burger King premises and beyond. The activation is a tribute to the more than 2.700 employees who identify as LGBT+ in the field and in the office - and the entire community - who make BK one of the largest fast-food chains in the world.

This professional campaign titled '#BKParade' was published in Brazil in June, 2021. It was created for the brand: Burger King, by ad agency: David. This Outdoor medium campaign is related to the Food industry and contains 6 media assets. It was submitted over 2 years ago.


Advertising Agency: DAVID SP, Brazil
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
ECD: Edgard Gianesi, Renata Leão
Creative Director: Fabrício Pretto, Rogério Chaves
Creatives: Guto Merino, Luana Silva
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Gustavo Cyrillo
Producer: Fernanda Peixoto, Mônica Andrade, Ana Beatriz Duarte
Plannning: Daniela Bombonato, Carolina Silva, Cauê Martins, Giovana Damião, Angel Pinheiro
Media: Marcia Mendonça, Carolina Chadi, Felipe Braga, Renata Oliveira
Innovation: Toni Ferreira
Social Media: Lucas Patrício, Victor Goes
Data Intelligence: Mailson Dutra, Ana Veiga

Toronto Associa...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.