Burger King

BK Injuries

Agency: David


Burger King rolls out a new print media campaign with the tag "We warned you it was big." In its signature tongue-in-cheek tone, the brand pokes fun at the exaggerated size of some of their own sandwiches such as Mega Stacker and Whopper, showing in video x-ray images of the faces of some real customers that had trouble taking such wide bite. The campaign is a DAVID SP creation.

This professional campaign titled 'BK Injuries' was published in Brazil in April, 2019. It was created for the brand: Burger King, by ad agency: David. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 4 years ago.


Advertising Agency: DAVID, São Paulo, Brazil
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Bernardo Tavares, Maicon Silveira
Art Director: Paulo Damasceno
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães
Agency Producer: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Plannning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Rafael Salles
Estudio: Malagueta Studio
Executive Producer: Marcello Baltazar
Client Approval: Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin

Stroke Association


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