Belgian Kids’ Fund

Birthday Everyday

Agency: Mortierbrigade


Birthday Everyday" is the title of the film released by the Belgian Kids Fund, which deals daily with children in a serious health condition. In the film, we see a couple of parents reacting in an unprecedented way when forced to face an unfortunate diagnosis about their child’s health state. In this little fable of real life, the parents decide, against all odds, to turn that hospitalization period into a series of special moments in the life of their child and their own.
"Birthday Everyday" is a story about resilience and unconditional love, even when the world is falling apart. Created by the Belgian agency Mortierbrigade, produced by CZAR.BE and directed by the directing-duo SALSA, the work provokes an important reflection on the importance of emotional support and the relativization of time when life exposes all its fragility and finitude.

This professional campaign titled 'Birthday Everyday' was published in Belgium in December, 2018. It was created for the brand: Belgian Kids’ Fund, by ad agency: Mortierbrigade. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Mortierbrigade, Brussels, Belgium
Creative Directors: Jens Mortier, Philippe De Ceuster, Joost Berends
Creatives: Nicolas Mouquet, Geoffrey Masse
Agency Producers: Olivia Naudts, Charlotte Coddens
Director: Salsa
Executive Producer: Eurydice Gysel
Producer: Rien Behaeghe
DOP: Sander Vandenbroucke
Art Director: Beatriz Arteaga
Editor: Robin De Praetere
Grading: Olivier Ogneux
Online: Robin De Praetere
Post Production: Czar
Post Producer: Bieke De Keersmaecker
Music: RÁAE
Music Production DC: RÁAE, Nixon Freire
Sound: Gregory Caron

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