BILLA Pflanzilla

The BILLA Gorilla


BILLA Pflanzilla is Vienna's first and only purely plant-based supermarket. Due to its purely plant-based diet, the gorilla became part of the brand identity and also the brand's logo. In a mixed-reality spot – published on social media – we let the gorilla walk along Vienna's most popular shopping street.

This professional campaign titled 'The BILLA Gorilla' was published in Austria in January, 2024. It was created for the brand: BILLA Pflanzilla, . This Content, Digital, and Film media campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted 3 months ago by TANTE EMMA of Tante Emma Werbeagentur GmbH.


CEO: Gianna Schöneich
CCO; Creative Director: Stefan Lippert
Art Director: Conny Engl
Senior Account Manager: Laura Minet

Production: rendersnek


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