To promote Australia's biggest Toy Sale, actors were dressed up as "big toys" with oversized hands attached to their costumes. When the big toys started performing, it created the illusion that the hands were actually playing with them.
This professional campaign titled 'Big Toy Sale, Soldier, Big Toy Sale, Wedding, Big Toy Sal...' was published in Australia in May, 2007. It was created for the brand: Target, by ad agency: The Campaign Palace. This Ambient medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted about 15 years ago.
Advertising Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green