Wakey'z Drugmall (http://www.wakeyz.com) is an online store that carries spoofs of real wake-aids and sleep-aids. It's part of a Select Comfort campaign that positions their Sleep Number beds as the better alternative to any product that tries to make up for poor sleep.
This professional campaign titled 'Wakey'z Drugmall' was published on May 01, 2007. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: McKinney, NC, USA
Creative Directors: David Baldwin, Liz Paradise
Interactive Art Director: Justin Smith
ACD / Art Director: David Hermanas
ACD / Copywriter: Keith Greenstein
Art Director / Illustrator: Matt Courtney