Big News

Agencies: Animal BLCK


To launch the new Samsung Galaxy Z Flip5, we wanted to emphasize that it takes up less space in your pocket than an iPhone.
To achieve this, we created a small outdoor billboard targeting the pockets of Stockholm residents, and we successfully conveyed that big news doesn't always need to be so substantial.

This professional campaign titled 'Big News' was published in Sweden in August, 2023. It was created for the brand: Samsung, by ad agencies: Animal and BLCK. This OOH Outdoor medium campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted 8 months ago by Art Director: August Laustsen.


Jakob Swedenborg

Petra Backström

Jimmy Hellkvist

Michael Thornquist
Art Director

August Laustsen
Art Director

Toby Cane
Art Director

Joakim Ramel
Motion Graphic Design

Sofia Persson
Final Art

Mikael Kruse
Client Director

Jens Öhrström
Account Manager

Johanna Larsson
Account Manager

Ardelan Sohrevardi,
Head of Marketing at Samsung Electronics Nordic.

Magdalena Lindqvist
Category Marketing Manager MX at Samsung Electronics Nordic.

Matilda Järnblad
Category Marketing Manager MX at Samsung Electronics Nordic.

Cecilia Ekman
Anna-Karin Ström


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