Beyond the Flag
Agency: m5 the agency
60-second for broadcast
Description
After Russia invaded, thousands of Ukrainians fled their home and settled here in Newfoundland and Labrador. We all know their flag, but do we know our Ukrainian neighbours? Do we know that they're skilled professionals, enriching our workplaces, our economy, and our communities? This campaign by the Government of Newfoundland and Labrador proudly shares the success stories of our Ukrainian newcomers, encourages local employers to hire them, and inspires every person in the province to see the people beyond the flag.
This professional campaign titled 'Beyond the Flag' was published in Canada in April, 2024. It was created by ad agency: m5 the agency. This Integrated medium campaign contains 1 media asset. It was submitted 23 days ago.
Credits
Agency: m5, St. John's, Newfoundland and Labrador, Canada
Executive Creative Director: Damian Bonse
Creative Director: Vicki Murphy
Copywriter: Vicki Murphy
Art Director: Michaela Benoit
Producers: Kelly Collins, Kerry Gamberg
Client Service: Sherrie Reynolds, Taylor Power
Strategy: Jon Duke
Film Director: Christian Sparkes
DOP: Troy Maher
Photography: Dave Howells
