Beyond donating of books, the objective of the Boko Halal initiative is to instil in people the importance of using the knowledge gathered from books, more so, sharing this knowledge to help shape and grow people around us.
In Execution, Actual Donated Books towards one aspect of the organisation's cause was used..
This professional campaign titled 'Beyond Books' was published in Nigeria in August, 2019. It was created for the brand: The Young Book Worms, by ad agency: Noah's Ark. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Noah's Ark, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Director: Maurice Chike Ugwonoh
Art Directors: Mitchelle Defounga, Ọláshílé Sodiq Sheu, Yekeen Ibrahim
Copywriters: Oladunni Elemide Williams, Nike Ladokun, Mabayomije Akinyemi
Brand Managers: Adeola Ogunade, Bidemi Alfred, Anita Erhirhie