Retail brands offer discounts to pretty much anyone. As a book shop, Librería Laberinto figured discounts should be offered to those who actually enjoy a good read, after all there’s nothing as rewarding as reading. Our campaign “Between The Lines” rewards only those who read the entire long format ad.
This professional campaign titled 'Between The Lines' was published in Puerto Rico in March, 2019. It was created for the brand: Library Laberinto, by ad agency: DDB. This Print medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted over 4 years ago.
Advertising Agency: DDB Latina Puerto Rico
Creative Director: Enrique Renta
Chief Executive Officer: Edgardo M. Rivera
Chief Creative Officer: Enrique Renta
Creative Director: Mauricio Cortés
Art Director: Diana Hernández
Copywriters: Patricia Pérez, Leslie Robles
Media: Martha Nieves