Effat University — Digital Media & Communication
Between Classes: Beyond the Lecture Hall
School: Effat University
Description
“Between Classes: Beyond the Lecture Hall” is a student-led awareness campaign exploring the hidden emotional and academic pressures experienced by university students.
Using minimalist visual metaphors and conceptual storytelling, the campaign encourages reflection, empathy, and healthier conversations around student wellbeing.
Rather than directly illustrating stress, the visuals use subtle double meanings to communicate that rest, balance, and pause are natural parts of growth and learning.
This student campaign titled 'Between Classes: Beyond the Lecture Hall' was published in Saudi Arabia in May, 2026. It was created for the brand: Effat University — Digital Media & Communication, by ad school: Effat University. This Digital, Integrated, and Print media campaign is related to the Education industry and contains 4 media assets. It was submitted 4 days ago by Miss : Yusra Mohamed of Effat University.
Credits
Creative Direction: Yusra Mohamed & Nada Badakkuk
Project Supervisor: Dr. Heba Abdulfatah
Institution: Effat University -
Digital Media & Communication Department
