Description
For International Women’s Day, BetKing wanted to highlight gender disparity in the corporate workforce. We started with a bold statement by changing our logo from BetKing to BetQueen. Then, using real industry data, we calculated the odds of women reaching top roles and compared them to football odds—revealing that the odds of a lower-league team winning the championship is more than a woman reaching leadership roles in certain industries. The campaign included a documentary spotlighting women defying these odds, sparking conversations around workplace equity.
This professional campaign titled 'BETQUEEN' was published in Nigeria in March, 2025. It was created for the brand: BETKING, by ad agency: X3M Ideas. This Digital and Integrated media campaign is related to the Gambling and Gaming industries and contains 8 media assets. It was submitted about 2 months ago.
Credits
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Samuel Oluwagbemi
Deputy Creative Director: Aidovhioghie Anani
Head of Art: Lai Pishon-Boboye
Copywriters: Suchet Baba, Isaac Rufus, Iyioluwa Akanbi, Lydia Ekhator
Art Directors: Promise Eventus, Gbolahan Oladele, Odunbori Olalekan
Director of Brand Management: Temitope Ayeni
Brand Managers: Olaoluwa Kolawole, Mojisola Alade, Tosin Aluko
