Beta Taster Wanted

Large companies are increasingly launching recruitment campaigns, which have become so frequent that they now form a distinct genre. This trend inspired our awareness campaign, cleverly disguised as a recruitment one.

To start, we approached two well-known platforms among recruitment professionals - BulgariaWantsYou and nPloy - where we posted an "actual" job listing for the "Senior Quality Assurance Specialist & Beta Taster" position in the QA department of "Gourmenitsa Corporation". Naturally, the job requirements were set high to reflect the role's importance.

With these direct channels established, we expanded to OOH, incorporating a QR code that directed users to our custom application form on our website. In the next phase, we focused on saturating social media. We maximized the visibility of the campaign on Facebook and Instagram. Moreover, we created a LinkedIn profile for "Gourmenitsa Corporation", since all well-respected corporations have their own LinkedIn profile.

Each of our social media posts included a clear call-to-action linking to the application form. This campaign, which lasted four months, successfully blended creativity and strategy to engage our target audience.

At the end, the "Beta Taster Wanted" campaign was awarded 1x Silver and 2x Bronze awards at FARA Awards 2024, as well as 2x Gold and 1x Silver at IAB MIXX Awards 2024.