Description
Ro has partnered with Young Hero to launch its first-ever Super Bowl commercial starring Serena Williams, its GLP-1 patient ambassador. The spot introduces ‘Healthier on Ro’, a national campaign spanning TV, digital and out-of-home, designed to spotlight the broader health benefits of GLP-1 treatments beyond weight loss.
In the ad, Serena shares personal health improvements experienced on Ro, including losing 34 pounds in a year, reduced knee joint stress and stabilised blood sugar. Her cholesterol has dropped by 30% since 2021, significantly lowering her lifetime risk of heart disease, with several health markers now better than when she was a professional athlete.
Williams, who first partnered with Ro in August 2025, says the journey has helped her feel strong, energised and healthy again. The campaign aims to normalise GLP-1 treatment at a time when options are more accessible than ever, reinforcing Ro’s mission to empower patients to explore personalised healthcare solutions.
This professional campaign titled 'Healthier on Ro' was published in United States in January, 2026. It was created for the brand: RO, by ad agency: Young Hero. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 7 minutes ago.
