Bet on It

Agency: 121 Agency


Entain in Sofia presented itself to potential employees and engaged visitors via a special activation Bet on It during DEV Challenge Accepted conference.

During the whole day participants had the chance to guess what's inside the special box at the Entain stand. At the end of the conference the winner was drawn from the stage via raffle and won a premium VR set.

This professional campaign titled 'Bet on It' was published in Bulgaria in October, 2022. It was created for the brand: Entain, by ad agency: 121 Agency. This Experiential medium campaign is related to the Gambling industry and contains 8 media assets. It was submitted over 1 year ago.


Entain: Dragomir Gyurov, Communications and Employer Branding Advisor
Experiential Agency: 121 Agency
Production Company: Storya Creative Collective


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