Over the years, Mother’s Day has been where all brands gather to create an impactful campaign in the market. It has become a pivotal day in every marketing calendar. However, Father’s Day has been neglected and hasn’t been given the same amount of attention.
Whether it’s a social construct that made mothers the hero in society, or the natural association of Fathers being less emotional and not caring about celebrations because it makes them “Less Manly”; Father’s Day has become just another day with minimum marketing attention.
In all societies around the world, especially in Saudi Arabia, the father is the financial provider for the family.
He is responsible for outgoing and incoming expenses, as well as managing accounts and dividing them. Gifts are provided through him, travels are arranged through him Food, drinks, and even Eid clothing are provided through him!
That's why his role is associated with that of a bank in our lives, and so we call him “the bank”.
But this bank
Finances you without interest,
Provides without expecting returns,
A bank that meets all your requirements...
Transfers your payments...
Cares about your priorities and quality of life.
Without any terms and conditions,
not even with paperwork...
That's why the father is the best bank in the world.
This professional campaign titled 'Best Bank in The World' was published in Saudi Arabia in June, 2023. It was created for the brand: Banque Saudi Fransi, by ad agency: Webedia-Arabia. This Digital, Film, and Outdoor media campaign is related to the Agency Self-Promo, Finance, and Other industries and contains 3 media assets. It was submitted 3 months ago by Sr. Art Director: Hazem Kamal of Webedia-Arabia.
* Client: Banque Saudi Fransi
Head of Marketing & Communication: Hanin Aloufi
Sr. Brand Strategist: Abdullah Majrashi
Sr. Digital Marketing: Abdulraheem Habeeb
* Advertising Agency: Webedia-Arabia
Film Director: Shank
Executive Creative Director: Saadi Alkouatli - Alexandre Choucair
Sr. Art Director: Hazem Kamal
Sr. Arabic Copy Writer: Madhawi Alrefaei
VO Talent \ Sr. Arabic Writer: Abdulaziz Aldubaykhi
En Copywriter: Nizar Abo Saad
Creative Operations Manager: Yamam Abu Rshaid
Business Director: Robin Alkayyali
Strategy Director: Farah Antar
Communication Manager: Judy Aljaroudi
Communication Manager: Abdulaziz Alkebsi
Sr. Community Manager: Suzan Abuljadayel
Studio Finlizer: Mohammed Odeh
* Production House: Made in Saudi Films
General Manager: Haitham Manawati
Producer: Anthony Chamoun
Art director & Co-director: Eslam Abo El Enein
Illustrations: Salah Hassan
* Production House: Everyone
Executive producer: Ammar Abu Shady
Producer: Jihad Abu Shady
Post producer: Tarek Hassan
* Post Production House: Big Bang Studios
Editor: Ammar Nabil
Sound designer: Moataz El Qammary