The stunt was to celebrate the release of Sam's book Be More Pirate, and follows the rule-breaking philosophy set in his non-fiction ‘survival guide to the 21st century’.
This professional campaign titled '#BeMorePirate' was published in United Kingdom in July, 2018. It was created for the brand: Sam Conniff, . This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 4 years ago.