Skills Translator

Agency: Digitas

Beldent Skills Translator


According with an BUMERAN’s investigation, a largest job seeker in Latam, “Argentina is the country in South America where people start job-hunting the youngest.”

However, when a Gen Z go to an interview, the first they ask them is “What’s your experience in the field?”

Beldent, sugar free gum leader in Argentina, had to do something to refresh this reality, that's why we created a tool that translates what young people do every day into actual experience to go on their résumés.

This professional campaign titled 'Skills Translator' was published in Argentina in October, 2022. It was created for the brand: Beldent, by ad agency: Digitas. This Design, Digital, and Direct media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 5 months ago.


Product: Beldent Sugar Free Gum (Mondelez Internacional)
Agency: Digitas, Buenos Aires, Argentina
Production House: Mamá Húngara, Buenos Aires, Argentina
Managing Director: Juan Miguel Cáceres
CCO Latam (Publicis Groupe): Fernando  Bellotti 
Executive Creative Director: Leo Orsolini
Operations Director: Mercedes Alonso
Client Services Director: Lucas Piacentini
Groupe Creative Director: Gustavo Botte
Head of Art: Andrés Fiorilli
Creative Director: Martín Pastocchi
Copywriter: Sofía Barbieri
Art Director: Miguel Vazquez  
Account Director: Luz Giordano
Sr Account Executive: Pilar Garcia
Experience Planning Director: Federico Fiorentino
Strategy Planner: Esteban Minoyetti
Experience Planner: Experience planner
Data Analyst Associate Director: Maximo Romano
Associate Data Analyst: Ignacio Coluccio
CX Manager: Belen Karamanukian
UX Designer: Guido Barberia
UX Designer: Julieta Pereira
Production Lead (The Pub): Rosario Sforza
Dev Lead (The Pub): Maximilian Rodriguez
Executive Producer (Media.Monks): Tomas Del Fresno
Account Director (Media.Monks): Victoria Quintana
Account Supervisor (Media.Monks): Lila Santillán
Partner & Executive Producer (Mamá Húngara): Lisandro Ramos
Edicion & Postproduccion (Mamá Húngara): Gabriel González
Postproducción (Lavaworks): Matias Lava
Position: Sound Engineer (Bamba Music): Pablo Gutierrez
Executive Producer (Bamba Music): Tomás Becú
Executive Producer (Bamba Music): Juan Manuel Marín
Sr. Marketing Director, SOCO (Mondelez International): Maria Eugenia Krismancich
Sr. Category Manager (Mondelez International): Diego Hermida
Sr. Brand Manager (Mondelez International): Marco Bertolosso
Marketing Analyst (Mondelez International): Gabriela Soto
Producer (Mc Produ): Diego Mc Loughlin
Presidente (Fundación Inmula): Federico Spoturno
Lawyer (Fundación Inmula): Santiago Tezeira
Márketing director (Jobint/ Búmeran); María Carolina Molinaro


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