In Spain, football is very important. In this campaign we exaggerate that it is as important as our own children. That's why we put parents who pretend to be watching their babies but actually are watching football on the mobile they have over the child. The light emanating from the cell phone wants to resemble an angelic light from the baby.
This professional campaign titled 'Fathers' was published in Spain in February, 2017. It was created for the brand: beIN SPORTS, by ad agency: Y&R. This Print medium campaign is related to the Media industry and contains 4 media assets. It was submitted over 6 years ago.
Advertising Agency: Y&R, Madrid, Spain
Chief Creative Officer: Mauricio Rocha
General Creative Director: Tute Ostiglia
Creative Directors: Adrián Rios, Juan Cenóz
Art Directors: Huevo Heredia, Lucy Vivas
Copywriter: Paula Ledesma
Photographer: Ale Burset
Retouch: Diego Speroni