Behind the Digital Fashion



Are you ready to experience a luxury fashion runway for yourself? Luxury cars and luxury fashion merge with INNOCEAN’s latest social campaign for Genesis.

In the third year of the SUV Artist Series for Genesis, INNOCEAN USA has created something unprecedented for both consumers and social media users.

Bypassing the zeitgeist of art created by generative AI, INNOCEAN USA partnered with three digital artists to create a first-of-its-kind digital fashion collection. The collection includes: stunning CGI motion pieces, behind the scenes interviews with the global digital artists and an AR filter that lets consumers try on fantasy eyewear from the collection, all inspired by three cars: the Genesis GV80, the all-electric GV60 and the electrified GV70 model.

Each of the three digital artists selected come from different countries, original backgrounds, and unique tastes: Ukraine-based Skeeva, London-based, Stephy Fung and Los Angeles-based Romain Laurent.

The collection features nine digital designs: Surreal Spring, Fantastical Fall, Luxe Winter, Elegant Evening, Futuristic Midnight, Chic Darkness, Two-Line Sunglasses, Crystal Sphere, and Metallic Textured Bracelets.

Bringing an interactive element to this social media campaign, the team at INNOCEAN USA partnered with one of the luxe digital artists (Romain Laurent) to create an Instagram and TikTok AR filter that audiences can create content with, enabling them to experience and style the digital accessory for themselves.

INNOCEAN USA also tapped the talent of three influencers Domenica, and Oyin to leverage their unique blend of audiences; From VFX enthusiasts to lifestyle followers and photographers, Laurent’s AR filter will be accessible to thousands of online users to experience the filter for themselves.

This professional campaign titled 'Behind the Digital Fashion' was published in United States in December, 2023. It was created for the brand: Genesis, by ad agency: INNOCEAN USA. This Integrated medium campaign is related to the Automotive and Fashion industries and contains 5 media assets. It was submitted 5 months ago.

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