Description
Many years before certain terms related to sustainability were used and became trendy, Volvo was already taking real actions to reduce its impact on the environment.
Words like "sustainability", "corporate responsibility", "eco-friendly" were already part of the brand's culture in practice. So during Volvo's 97th anniversary celebrations around the world, we decided to showcase these milestones through a graphic campaign, showing that we were already taking action long before words.
This professional campaign titled 'Before The Words' was published in Peru in April, 2024. It was created for the brand: Volvo, by ad agency: Havas Group Peru. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 13 days ago.
Credits
Client: Gildemeister
Brand: Volvo
Agency: Havas Perú
CCO: Mauricio Fernández-Maldonado
Creative Director: Renzo Viacava
Head of Art: Daniel Alvan
Copywriter: Paulo Ballón
Content Manager: Victor Ruelas
Designer: Jeanpeare Villena
Account Director: Miluska Angulo
Account Leader: Diego Alegre
