Description
PROBLEM: In 2019, the presidential election practically divided Indonesia into parts. Smartfren used Indonesia Independence Day to send a message about unity.
IDEA: We created a campaign called Berbeda Bisa Bersama (Unity in Differences) to remind millennials and Gen Z that Indonesia is strong because of its differences.
This professional campaign titled '#BedaBisaBersama' was published in Indonesia in May, 2019. It was created for the brand: Smartfren, by ad agency: Popcult Group. This Digital medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted 10 months ago by Arif Kurniawan of Popcult Group.
