Description
The strategic objective that we want to aim for is the marketing conspiracy. This creates digital noise that becomes a conversation among the audience and increases awareness about Salonpas Jet Spray as one of Salonpas Let's Move products. This is because Salonpas Let's Move Awareness is weak among the audience. It is commonly known as a Kovo (patch) brand even though Salonpas has many variant products besides patch products that were designed for before, during, and after sports activities, Male and female, 25-44 y.o, upper-middle, active people with a healthy lifestyle (passionate in sport, young professionals, healthy enthusiasm, and family win healthy habits).
This professional campaign titled 'Anya Geraldine Hiring Sports Partner' was published in Indonesia in June, 2021. It was created for the brand: Salonpas Let's Move, by ad agency: Popcult Group. This Content and Digital media campaign is related to the Health industry and contains 1 media asset. It was submitted 11 months ago by Arif Kurniawan of Popcult Group.
