Becoming An Investor

Agency: Leo Burnett Toronto


Learning to invest sounds difficult but does not have to be with TD Easy Trade as illustrated in the hilarious new spot produced by Soft Citizen, directed by Aircastle (represented in the US by Rattling Stick) out of Canadian agency Leo Burnett Toronto. The spot was aired during the Canadian broadcast of the Super Bowl and features a young man and woman enjoying a coffee. When he notices she is using her phone to invest, he becomes interested, but confesses he wouldn’t even know where to start and feels overwhelmed, triggering a fantastical montage of his fears riddled with major investor woes.
The ad shows the young man’s fantasies of what it might be like to be an investor from his overwhelmed perspective. He imagines being overworked and inundated, his entire life dedicated to numbers and schmoozing over expensive dinners and socialite soirees. As the humorous spot comes to a close, his friend mentions she just uses TD Easy Trade; an app that helps you effortlessly trade and start your investing journey by tracking your progress to accomplish your goals.

This professional campaign titled 'Becoming An Investor' was published in Canada in February, 2022. It was created for the brand: TD, by ad agency: Leo Burnett Toronto. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 years ago.


Agency: Leo Burnett Toronto
Chief Creative Officer: Lisa Greenberg, Steve Persico
Sr. Art Director: Robin Soukvilay
Copywriter: Evan Wallis
Group Account Director: Kirk Round
Agency Producer: Melanie Palmer
Production Company: Soft Citizen
Director: Aircastle
Exec Producer: Eva Preger, Link York, Rob Burns
Line Producer: Andrew Graham
Director of Photography: Peter Simonite
Casting Director: Shasta Lutz
Editorial: Outsider
Executive Producer: Kristina Anzlinger
Editor: Sophia Lou
Asst. Editor: Kelsey Dale-McGrath
Online/VFX: Fort York
Executive Producer: Pallavi Joshi-Firby
Flame Artist: Melissa Vasiliev
Transfer: Alter Ego
Colourist: Wade Odlum
Audio House: Pirate
Executive Producer: Maggie Blouin Pearl
Director: Vanya Drakul
Engineer: Keith Ohman

Lloyds Bank
Festival MixBrasil


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