Tour CIBC Fondation Charles-Bruneau

Because we still have a long way to go

Agency: CRI


Léa and Alexe are best friends. Nothing could come between them, not even Alexe’s battle with cancer. That’s because, in spite of the difficulties and the devastating recurrences, they are not giving up hope thanks to people like Léa’s father, who has dedicated himself to the cause by riding a bicycle year-round in support of the Tour CIBC Charles-Bruneau.

This professional campaign titled 'Because we still have a long way to go' was published in Canada in February, 2020. It was created for the brands: Fondation Charles-Bruneau and Tour CIBC, by ad agency: CRI. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago by Assistant Creative Director: Mounir of CRI.


Advertising Agency: CRI, Montreal, Canada
Film Director: Cristina Martins
Director Of Photography: Mathieu Elie
Production Company: Kazak Images | Content
Executive director: Benoît Hogue
Producer: Érika Bellehumeur
Editor: Paul Jutras
Postproduction: Post-Moderne
Assistant Creative Director: Mounir Fadlou
Copywriter: Sébastien Tougas
Account Manager: Noémie Duchesne
Senior Team Lead: Christine Blondeau
Original Music: Jean-Michel Blais / Roses
Sound design and mix: Karl De Serres

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