ADVERTISING

GE

GEeks Go For #CC9900

Agency: BBDO

Description

After a hugely successful campaign across Australia and New Zealand in 2015, GE and Clemenger BBDO Sydney have taken their ‘Tweeting Machines’ campaign global. Designed to demonstrate the power of the Industrial Internet, the campaign sees all of GE’s smartest machines present in Rio taking to Twitter in their mother tongue (binary). GEeks Go For #CC9900 is much more than a product demonstration of the Internet of Things. Hidden in the machines’ Twitter conversations is a coding challenge aimed squarely at the world’s best software engineers and data scientists. Anyone that thinks they have what it takes can register at www.geeksgoforgold.com - the first to the finish line will win USD $10,000 and a trip to GE’s Minds + Machines conference in San Francisco this November.

This professional campaign titled 'GEeks Go For #CC9900' was published in Australia in August, 2016. It was created for the brand: GE, by ad agency: BBDO. This Outdoor medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 6 years ago.

Credits

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Head of Creative Technology: Brendan Forster
Creative Directors: Luke Hawkins, Ben Smith
Art Director: Dave Lidster
Copywriter: Chris Pearce
Senior Designer: Daniel Mortensen
Managing Director: Emily Perrett
Account Manager: Thomas McManus
PR & Social Media Manager: Samantha Rogers
Senior Digital Producer: Claire Bisset
Digital Producer: Gemma Aldrich
Digital Design Lead: Ivan So
Digital Designer: Sebastian Perez de Arce
Production Company: Media Monks
Media Agency: MEC
Social Media Agency: Vayner Media

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