Be The Noise

Agency: the7stars


KA is a brand that encapsulates the bustling, vibrant and real vibe of city street culture. In their first work for KA, the Caribbean-inspired soft drinks brand from AG Barr, the7stars has unveiled the brand’s new creative platform, ‘Be The Noise,’ with a bold and unapologetic campaign that invites urban youth to turn up the volume and bring the party vibe to city streets this summer.

The integrated campaign spanning social, OOH and experiential, looks to bring the concept to life with completely unmissable bold, loud and visual comms, that truly causes passers-by to stop, stare, and get involved. The campaign kicks off this week with two OOH murals adorning Tunstall Road, Brixton and Birmingham's Custard Factory.

This professional campaign titled 'Be The Noise' was published in United Kingdom in June, 2023. It was created for the brand: KA, by ad agency: the7stars. This Experiential and Outdoor media campaign is related to the Soft Drinks industry and contains 6 media assets. It was submitted 3 months ago.


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