Be the Devi- Not Just a Diva (Durga Puja Campaign)

What does it mean to be a Bengali woman? It is a journey of joy, of sacrifice and pride.
Our poster is a celebration of the strength and beauty of Bengali women, and it encapsulates the essence of traditional Bengali culture. The poster features Bengali women elegantly adorned in gold jewelry, a symbolic representation of their cultural heritage and identity. The title "Be a devi not just a diva" is a powerful reminder that wearing gold jewelry is not just a fashion statement but it empowers women to embrace their inner strength and grace, much like the revered goddess Durga. Unfortunately, in many parts of the world, Bengali women, who are already marginalized, are often denied their right to own and wear gold jewelry due to societal and economic pressures. This poster is a small yet powerful tribute to the resilience of Bengali women and their unwavering spirit to hold on to their cultural identity.