Be the Devi- Not Just a Diva (Durga Puja Campaign)

Agency: Keyline Digitech






Bijoya Dasami


What does it mean to be a Bengali woman? It is a journey of joy, of sacrifice and pride.
Our poster is a celebration of the strength and beauty of Bengali women, and it encapsulates the essence of traditional Bengali culture. The poster features Bengali women elegantly adorned in gold jewelry, a symbolic representation of their cultural heritage and identity. The title "Be a devi not just a diva" is a powerful reminder that wearing gold jewelry is not just a fashion statement but it empowers women to embrace their inner strength and grace, much like the revered goddess Durga. Unfortunately, in many parts of the world, Bengali women, who are already marginalized, are often denied their right to own and wear gold jewelry due to societal and economic pressures. This poster is a small yet powerful tribute to the resilience of Bengali women and their unwavering spirit to hold on to their cultural identity.

This professional campaign titled 'Be the Devi- Not Just a Diva (Durga Puja Campaign)' was published in India in January, 2021. It was created by ad agency: Keyline Digitech. This Content, Design, and Digital media campaign is related to the Jewelry industry and contains 6 media assets. It was submitted over 1 year ago by Keyline Digitech of Keyline Digitech.


Advertising Agency : Keyline Digitech, Kolkata, West Bengal, India
Company Owner: Mr. Subrata Kundu
Art Director: Mr Amalesh Das
Copywriter: Mr Sudip Dutta Gupta, Ms Sanjana Shaw


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