People are still going out for physical activities such as running, walking and cycling during the pandemic of Covid-19 as research has shown exercise can influence the body’s immune system. This series of prints makes use of famous sports players who are the best and fastest in that sport and encourages people to be more like them, "to be the best at whatever it is they do and therefore maintaining social distancing by being on the winning end". Urban Sports Club is a local gym which will therefore encourage a healthy routine during the lockdown.
This student campaign titled 'Be The Best' was published in Germany in April, 2020. It was created for the brand: Urban Sports Club, by ad school: Miami Ad School. This Print medium campaign is related to the Health, Public Interest, NGO, and Sports industries and contains 5 media assets. It was submitted almost 3 years ago by Art Director: Hajra Tariq of pinkrikshaw.
Advertising School: Miami Ad School, Berlin, Germany
Art Director: Hajra Tariq