Adidas Originals always sought to have an brand identity out of the ordinary. Your positioning always been reflected in your target audience, who seeks to differentiate themselves in their lifestyle. We translate this into visual posters, where a small feature of each piece goes out away from the pattern by showing the essence of the brand in a direct way.
This student campaign titled 'Be Originals' was published in Brazil in July, 2017. It was created for the brand: adidas, by ad school: Miami Ad School. This Print medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted about 6 years ago.
Advertising Agency: Miami Ad School / ESPM, São Paulo, Brazil
Creative Director: Marcelo Rizério
Art Director: Christopher Chefel
Copywriter: Adriano Sato