Animated digital content to help people think about how they feel about being tired, as opposed to simply talking about the benefits of getting a new mattress.
This professional campaign titled 'Be More Awake' was published in Canada in July, 2019. It was created for the brand: Beautyrest, by ad agency: Mass Minority. This Digital medium campaign is related to the House, Garden and Retail Services industries and contains 3 media assets. It was submitted over 1 year ago by Director of Art & Content: Gary Holme of Mass Minority.
Advertising Agency: Mass Minority, Toronto, Canada
Audio: Orange Studios
Chief Creative Officer: Brett Channer
Creative Director: Brett Channer
Creative Director: Gary Holme
Creative Director: Sarah Gencarelli
Art Director: Gary Holme
Writer: Sarah Gencarelli
Illustrator: Danny Williams
Editior: Danny Williams
Account Director: Christine McArthur
Account Executive: Gabriel Pirvu
Producer: Jessica Holloway