Be More Awake

Agency: Mass Minority


Animated digital content to help people think about how they feel about being tired, as opposed to simply talking about the benefits of getting a new mattress.

This professional campaign titled 'Be More Awake' was published in Canada in July, 2019. It was created for the brand: Beautyrest, by ad agency: Mass Minority. This Digital medium campaign is related to the House, Garden and Retail Services industries and contains 3 media assets. It was submitted about 3 years ago by Director of Art & Content: Gary Holme of Mass Minority.


Advertising Agency: Mass Minority, Toronto, Canada
Audio: Orange Studios
Chief Creative Officer: Brett Channer
Creative Director: Brett Channer
Creative Director: Gary Holme
Creative Director: Sarah Gencarelli
Art Director: Gary Holme
Writer: Sarah Gencarelli
Illustrator: Danny Williams
Editior: Danny Williams
Account Director: Christine McArthur
Account Executive: Gabriel Pirvu
Producer: Jessica Holloway


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