ADVERTISING

SOLO App

The Mood Modifier

Agency: Publicis Health

Description

Research has long connected the loneliness of older adults living in long-term care to physical decline. But during the global pandemic, the situation has vastly deteriorated.
Lockdowns have forced aged residents to experience greater social isolation. Cut off from outside visitors and contact with other residents; they've suffered increased stress, anxiety, depression, even death.
As a result, millions of residents' emotional health has seen a significant decline—calling for a new technological solution.
But how can we improve people's emotional well-being in long-term care when we don't know how they truly feel?
The Mood Modifier from SOLO. The first mobile app that detects emotions and picks a selection of personalized music to help patients get back in the rhythm of life.
• The mobile's camera utilizes facial recognition to detect emotions
• Then creates a unique data imprint that ranks happiness, calmness, sadness, energy, and mood
• This collection of emotional algorithms triggers the AI-predicting model and selects the right music for their emotional state
With a simple user-set up and daily, monthly, and annual tracking, the user and staff keep on top of progress made.
This idea and application give older adults a renewed sense of happiness and joy by enabling them to modify their moods.

This professional campaign titled 'The Mood Modifier' was published in United States in September, 2020. It was created for the brand: SOLO App, by ad agency: Publicis Health. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Scott Carlton of Saatchi & Saatchi Wellness.

Credits

Advertising Agency: Saatchi & Saatchi Wellness, New York, United States of America
Agency: Publics Groupe Israel
Technology: Solo
Editorial: Harbor Pictures
Music Composition: JSM Music
Chief Creative Officer, SSW: Kathy Delaney
Creative Director, SSW: Scott Carlton
VP Innovation, Publicis Groupe Israel: Oded Lavie
Associate Creative Director, SSW: Niyati Mehta
Founder, CEO, Technologist, SOLO: Roy Tal
Producer, SSW: Ian Phillips
Director Of Content Production, SSW: Steve Pytko
Executive Producer, Harbor: Jesse Schwartz
Senior Producer, Harbor: Casey Swircz
Editor, Harbor: Skip Duff
Art Director, Harbor: David Soto
CCO, CEO, Co-Composter, JSM: Joel Simon
VP, Executive Producer , JSM: Jeff Fiorello
Co-Composer, JSM: Jason Krebs
Producer, JSM: Norm Felker
Producer: Andrew Manning
Producer: Sharon Cha
Creative Director, Harbor: Chris Hellman
Colorist, Harbor: Adrian Seery
Finish, Harbor: Paul Rosckes
Finish, Harbor: Pete DeAndrea
Sound Engineer, Harbor: Walter Bianco

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