OOH Creative (Billboards)
OOH Creative (Billboards)
OOH Creative (Billboards)
:60 Hero Video
Description
'Be Known' is the first campaign developed in partnership between Ray and Manitoba’s Assiniboine College. The campaign highlights how the things we do and the choices we make in our lives leave an imprint on our communities and the world we live in.
Our early research and discovery work made it clear that students choose Assiniboine for a wide variety of reasons from small class sizes to focused career-oriented education and direct pathways to employment. But above all, students shared a resounding sense of connection and visibility among their peers, their faculty, and their potential employers at Assiniboine.
It’s this sense of being known and appreciated for who you are that resonates with our target audience. That they can learn and grow in an environment that encourages self-discovery through trial and error and hands-on learning is uncommon in larger, more impersonal post-secondary institutions. It’s not about more “rah rah student empowerment”, but instead a true journey of self-discovery and personal growth along the paths of life that we choose to travel.
The role that Assiniboine College plays in the province of Manitoba, and in the communities it works with, demands that we strive to hear and reflect the Indigenous experience in the work. Reconciliation is part of Assiniboine’s path to follow, and the campaign honours that.
This professional campaign titled 'Be Known' was published in Canada in October, 2024. It was created for the brand: Assiniboine College, by ad agency: Ray Agency. This Digital, Integrated, and OOH Outdoor media campaign is related to the Education industry and contains 4 media assets. It was submitted about 1 month ago.
Credits
Agency: Ray Agency
Client: Assiniboine College
Executive Creative Director: Jenny Smith
Creative Director: Terri Roberts
Associate Creative Director: Danica Enns
Writer: Terri Roberts
Art Director: Danica Enns
Designers: Courtney Wells, Ryan Power
Strategy Director: Chris St. Croix
Production Manager: Jennifer Wellsman
Account Director: Josh Tucker
Media: Ray Agency (Robin Cook, MJ Campbell)
Client Lead: Anya McNabb
Production: META Films
Director: Chris Petry
Executive Producer: Missy Venaas
Director of Photography: Braden Dereniwski
Photography: Roth + Ramberg
Wardrobe Stylist, HMU: Meagan Jaxon