Be better, last longer together

With divorce rates climbing up globally, X Comms and Pixsools teamed up to create the “Do Better” campaign for Sugarpip, an anonymous sex education and therapy brand that reduces divorce rates by helping married and intending couples overcome sexual dissatisfaction in their relationships.

Sugarpip teaches proven sex techniques to equip couples who desire a vibrant sex life but need help achieving their fantasies.

The “Do Better (Be better, last longer together)” campaign targeted an adult population via digital ads and was to be designed to pass the message that couples can always DO better in bed with the help of Sugarpip anonymous membership sex therapy.

Hence, the campaign was created WITHOUT the use of explicit imagery to show the anonymous-membership factor as well as to bypass the materials getting flagged by the target social media platforms for violating community regulations.