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Microsoft Internet Explorer

Battle for beauty

Agency: Taxi

Description

URL: http://www.battleforbeauty.ca/
TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience.

This professional campaign titled 'Battle for beauty' was published in Canada in June, 2011. It was created for the brands: Internet Explorer and Microsoft, by ad agency: Taxi. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner: Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif
Illustrator: Paul Laberge

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