Sur-sangraam is a new reality show on Mahua TV. The program aims to discover the best singer through a singing competition. After rounds of elimination, where each participant will try to defeat the other with their musical talents, the final winner would emerge. This campaign was done to bring to foreground the fighting spirit of the participants, and therefore how exciting the show would be.
This professional campaign titled 'Battle' was published in India in June, 2009. It was created for the brand: Mahua TV, by ad agency: Ogilvy. This Print medium campaign is related to the Media industry and contains 3 media assets. It was submitted about 14 years ago.
Advertising Agency: Ogilvy & Mather Pvt. Ltd, Gurgaon, India
Creative Directors: Shailender Mahajan, Divya Bhatia
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Neeraj Mahajan
Other additional credits: Amir Siddiqui, Glitz