Most of the ads for the horseradish are very traditional and conventional. Therefore, we attempted to provide an unexpected pleasure to enable customers to remember our ad. We parodied Steven Spielberg's film, "Close Encounters of the Third Kind," with a plot that Alien from Long's planet came to meet animals, vegetables, and fishes of the Earth. By making a transition from the previous perception of adding horseradish to supplement foods, we added foods to the horseradish instead in order to heighten the value of the horseradish.
This professional campaign titled 'Close encounters' was published in South Korea in February, 2009. It was created for the brand: Long's, by ad agency: When Gee. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 14 years ago.
Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Directors: Jeong -gon, Kang, Mi-sun, Kim
Designer: Seong-kuk, Jeon
Copywriter: Jong-hwan, Choi