Description
Kerala Chips is a branding and packaging project that reimagines one of Kerala’s most iconic snacks—banana chips—into a modern, premium product while staying deeply rooted in tradition. The concept blends cultural authenticity with contemporary design, drawing inspiration from Kerala’s local tea shop culture, coconut oil cooking heritage, and vibrant tropical identity. The visual language uses warm, earthy tones and clean typography to create a balance between nostalgia and shelf appeal, making the product feel both familiar and refined. The packaging is designed to stand out in a competitive market, with a clear layout, strong product cues, and a friendly yet premium brand personality. Overall, the project transforms a simple everyday snack into a distinctive brand experience that captures the essence of Kerala while appealing to both local and global audiences.
This professional campaign titled 'Banana Chips Branding & Packaging Design' was published in India in February, 2024. It was created for the brand: Kerala Chips, by ad agency: Visak V Pradeep. This Design, Digital, and Print media campaign is related to the Food industry and contains 7 media assets. It was submitted 25 minutes ago by Creative Lead: Visak V Pradeep .
Credits
Creative Direction : Visak V Pradeep
