Description
Bamboo is one of the world's greatest reusable resources. So how do you use it to create an installation that shows HSBC’s unique local perspective? Then literally, without changing a thing, reuse the same bamboo to show HSBC also has remarkable broader perspective?
Concept video will be available here: http://ourshowcase.ca/hsbc/
Assistant / Director of Business Development: June Sok
This professional campaign titled 'Bamboo City' was published in Canada in December, 2013. It was created for the brand: HSBC, by ad agency: JWT. This OOH Outdoor medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: JWT, Canada
Chief Creative & Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Associate Creative Directors: Jim Wortley, Colin Winn
Art Director: Cindy Habana
Copywriter: Kareem Halfawi
Producer: Cheryl Purves, Susan Goodfellow
Accounts: Neil MacLellan, Michelle Ching, Christine Elmarji
HSBC Client Team: Cindy Wong, Dawn Fichot, Lori Rayner, Cindy Yoon, Margaret Adaniel
Fabrication Production: Jaded Eye Design
CEO / Project Manager: Morris Wright
CFO: Emily Bradley
Lead Carpenter: Bryan Lance
Leader Carpenter: C. Morgan Moore
Assistant Carpenter: Scott Shiraki
Lead Welder: Andrew Hart
Shop Laborers: Christopher Mindel, Michael Anthony Ayala, Luis Fierros
Architect: Alejandra Cortes
Fabrication Consultant: Bamboo DNA
Art Consultant: Gerard Minakawa
